Meet the Team
We're here to help
CEO
Alan Darfi
Chief Executive Officer
Alan joined Herefordshire FA as our new CEO in 2020 and brings a wealth of experience from The FA, West Riding FA and the RFL (Rugby Football League).
Alan's main tasks will be to oversee the launch and successful operation of the new 3G at the County Ground, support and develop the staff team and provide the link to Board and Council. He will also be supporting and managing the County's long term strategy for the game at all levels.
Email: Alan.Darfi@HerefordshireFA.com
Board & council links
Football Services & Governance Team
Paul Cotton
Football Services Manager
Paul is the Herefordshire FA Football Services Manager and works in the office fulltime Mon-Fri. Paul administers our courses and education programme as well as supporting clubs with their grassroots administration and affiliation.
Danielle Harris
Designated Safeguarding Officer
Our designated safeguarding officer and is available for players, clubs, coaches and volunteers to contact with any welfare or safeguarding concerns or issues.
Email: safeguarding@herefordshirefa.com
Phone: 07469 422520
Office Hours: Mon-Thurs 9:30am-2:30pm
Diane Phillips
Football Services Officer (Discipline)
Diane leads on Discipline and Junior League referee appointments. She is in the office Monday, Tuesday and Wednesday.
Email: Diane.Phillips@HerefordshireFA.com
Ben Archer
Football Services Assistant
Ben provides administration support for our county clubs on everything surrounding Full Time, Club Portals & WGS. Ben also oversees the HFA County Cup competitions and the booking system for the County Ground 3G pitch as well as acting as the Secretary for the Men’s Herefordshire Football League.
Football Development Team
Dan Chance
Football Development Manager
Dan oversees the Football Development team and manages the ongoing strategy for our football programmes. Dan is also our Facilities and Investment lead and Deputy Designated Safeguarding Officer.
Email: Dan.Chance@HerefordshireFA.com
George Leyshon-James
Football Development Officer
George leads on Women's and Girls' football and covers clubs and participation programmes. George also coordinates the coach education programme, club development through the England Accreditation scheme and leads on Marketing.
Email: George.Leyshon-James@HerefordshireFA.com
Scott Russell
Football Development Officer
Scott's role covers our disability football provision and making football inclusive for all. He also coordinates our recreational football provision such as Super 6s, Walking Football League and Just Play Centres. Scott is our Mental Health First Aid Champion.
Email: Scott.Russell@HerefordshireFA.com
Kyle Williams
Football Development Assistant
Kyle provides support to the Development Team and helps deliver our football projects. Kyle is also the Herefordshire Schools FA's Co-Ordinator.
Email: Kyle.Williams@HerefordshireFA.com
Referee Support and Development
Referee Development services are provided by Jack Shepherd of Worcestershire FA. Jack oversees the recruitment and development of referees and
provides support and assistance to the referee workforce.
Email: Referees@HerefordshireFA.com
