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Meet the Team

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Herefordshire FA CEO Alan Darfi

Alan Darfi

Chief Executive Officer

Alan joined Herefordshire FA as our new CEO in 2020 and brings a wealth of experience from The FA, West Riding FA and the RFL (Rugby Football League).

Alan's main tasks will be to oversee the launch and successful operation of the new 3G at the County Ground, support and develop the staff team and provide the link to Board and Council. He will also be supporting and managing the County's long term strategy for the game at all levels.




Football Services & Governance Team

Paul Cotton Herefordshire FA Office Manager

Paul Cotton

Football Services Manager

Paul is the Herefordshire FA Football Services Manager and works in the office fulltime Mon-Fri. Paul administers our courses and education programme as well as supporting clubs with their grassroots administration and affiliation.


Herefordshire FA Designated Safeguarding Officer

Anna Thomasson

Designated Safeguarding Officer

Anna is our designated safeguarding officer and is available for players, clubs, coaches and volunteers to contact with any welfare or safeguarding concerns or issues.

Phone: 07555 754314
Office Hours: Mon-Thurs 10-3pm

In Case of an emergency please call NSPCC - 0808 800 5000

Diane Phillips Herefordshire FA

Diane Phillips

Football Services Officer (Discipline)

Diane leads on Discipline and Junior League referee appointments. She is in the office Monday, Tuesday and Wednesday.


HFA Football Administration Officer

Ben Archer

Football Services Assistant

Ben provides administration support for our county clubs and assists on Whole Game System. He is also acting as County League Secretary so will be organising fixtures and player registrations


Football Development Team


Dan Chance

Football Development Manager

Dan oversees the football development team and manages the ongoing strategy for our football programmes. His role also covers facilities, grants & funding, schools football and youth & adult male football.



George Leyshon-James

Football Development Officer

George leads on Women's and Girls' football and covers clubs and participation programmes. George also coordinates the coach education programme, club development through the England Accreditation scheme and leads on Marketing.


Scott Russell Herefordshire FA FDO Disability & Inclusion

Scott Russell

Football Development Officer (Inclusion and Disability)

Scott's role covers our disability football provision and making football inclusive for all. He also coordinates our recreational football provision such as 6aside and Just Play. Scott is our Mental Health First Aid Champion.



Kyle Williams

Football Development Assistant

Kyle provides support to the Development Team and helps deliver our football projects. Kyle is also the Herefordshire Schools FA's Co-Ordinator. 


Herefordshire FA Referee Development Officer

Referee Support and Development

Referee Development services are provided by Ollie Williams of Worcestershire FA. Ollie oversees the recruitment and development of referees and provides support and assistance to the referee workforce.


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