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Meet the Team

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Herefordshire FA CEO Alan Darfi

Alan Darfi

Chief Executive Officer

Alan joined Herefordshire FA as our new CEO in 2020 and brings a wealth of experience from The FA, West Riding FA and the RFL (Rugby Football League).

Alan's main tasks will be to oversee the launch and successful operation of the new 3G at the County Ground, support and develop the staff team and provide the link to Board and Council. He will also be supporting and managing the County's long term strategy for the game at all levels.




Football Services & Governance Team

Paul Cotton Herefordshire FA Office Manager

Paul Cotton

Football Services Manager

Paul is the Herefordshire FA Football Services Manager and works in the office fulltime Mon-Fri. Paul administers our courses and education programme as well as supporting clubs with their grassroots administration and affiliation.



Danielle Harris

Designated Safeguarding Officer

Our designated safeguarding officer and is available for players, clubs, coaches and volunteers to contact with any welfare or safeguarding concerns or issues.

Phone: 07469 422520
Office Hours: Mon-Thurs 9:30am-2:30pm

In case of an emergency or if you are a child in danger please call the Police or NSPCC – 0808 800 5000
Diane Phillips Herefordshire FA

Diane Phillips

Football Services Officer (Discipline)

Diane leads on Discipline and Junior League referee appointments. She is in the office Monday, Tuesday and Wednesday.




HFA Football Administration Officer

Ben Archer

Football Services Assistant

Ben provides administration support for our county clubs on everything surrounding Full Time, Club Portals & WGS. Ben also oversees the HFA County Cup competitions and the booking system for the County Ground 3G pitch as well as acting as the Secretary for the Men’s Herefordshire Football League.


Football Development Team


Dan Chance

Football Development Manager

Dan oversees the Football Development team and manages the ongoing strategy for our football programmes. Dan is also our Facilities and Investment lead and Deputy Designated Safeguarding Officer. 







George Leyshon-James

Football Development Officer

George leads on Women's and Girls' football and covers clubs and participation programmes. George also coordinates the coach education programme, club development through the England Accreditation scheme and leads on Marketing.




Scott Russell

Football Development Officer

Scott's role covers our disability football provision and making football inclusive for all. He also coordinates our recreational football provision such as Super 6s, Walking Football League and Just Play Centres. Scott is our Mental Health First Aid Champion.





Kyle Williams

Football Development Assistant

Kyle provides support to the Development Team and helps deliver our football projects. Kyle is also the Herefordshire Schools FA's Co-Ordinator. 



Referee Support and Development

Referee Development services are provided by Jack Shepherd of Worcestershire FA. Jack oversees the recruitment and development of referees and provides support and assistance to the referee workforce.


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