Attracting and retaining players, volunteers and partners
At the core of any football club or league is one very important factor; people. Without them your club simply wouldn't exist so it's important to bring in new people and retain existing members.
Whether you’re looking for new volunteers, players or local partners, you want to promote your club in the right way. Effective communication and marketing of a club or league will help share your passion and convince people that your club is right for them.
Think about why your club is different, what it can offer and why should a sponsor/volunteer/player choose your club to join or partner up with. Do you attract specific age groups? Are any of your teams low on numbers? Chat to existing members and find out why they joined or what they like most about your club. All this can be used to sell your club and demonstrate its value.
Once you’ve got a plan there are various tools you can use to promote your club to the local community and sponsors. The sections below will give you some hints on tops on growing your club
and finding sponsorship